1. How do you find this site?
I personally think that this site is abit too plain and it doesn’t really attract much people’s attention.The layout of this site is simple and it is easy to use.Some patterns or vectors or even a simple-patterned layout can be added to make the website look more interesting rather than it be so dull.
2. Who do you think the site is created for?
I think this site is created mainly for those shopaholic.It can also apply to those female online-shopper who are looking for something that can fit into their budget so as to avoid overspending since This Fashion is kind of cheap and affordable.
3. What are the good attributes of the site (usability, aesthetic issues,etc) ?
This site is quite informative on the membership card they have and the promotions going on with it.The available outlets are also listed down and there is also a mention of gift vouchers.They also put a “contact us” tab so that customers can come contact them if they have further enquiries that have not been asked or isn’t displayer on the “FAQ” section.
4. What are the bad attributes of the site (usability, aesthetic issues,etc) ?
The bad attributes is that like I mentioned earlier,the site is too plain and the color is abit on the dull side.It is good that they do upload pictures of their gift vouchers and membership card but they missed out on a very important thing.Their latest fashion.Since this is a fashion website,I suppose having some images of the latest fashion is good as it can help the customers to choose what they want to have or see what is the latest fashion that their company has to offer.Having a dull background,it is like telling us how dull a woman can be.I think they should out in more vibrant or soft colours to represent us women. (: And the way they put in the different outlets phone numbers is also not advised because although it does attract abit of attention,it isn’t appealing and it looks very messy.
5. When will the users use the site?
The users will only use this site to get the information that they need.For example like finding the outlets that they are looking for or trying to get more information about the gift vouchers that they have to offer.